Are you after the consistent income generated from a property, offering a steady stream of returns through rent or are you more interested in the potential for long-term capital appreciation in the property's value?

Tailoring your property investments to match your comfort levels will balance your investment goals and risk appetite. Whether you are a conservative investor favouring a more stable and secure, lower risk investment with steady returns or a more aggressive investor, more inclined to take on higher risks with the potential for higher rewards.

The pros and cons of both must be carefully weighed. Cash may give more negotiating power, speed and less complexity, whereas a mortgage may allow investors to leverage their available funds and potentially maximise their investment by spreading the cost over time.

Balancing diversification with specialisation is key to portfolio investing - spreading investments can mitigate risk, yet concentraing your expertise in a specific niche can produce great rewards. The balance comes down to your objectives and comfort levels.

The property's appeal and rental strategy will depend on the tenant demographic, be it families, young professionals, students or retirees. Each comes with unique needs and preferences, influencing the properties location, amenities and potential for long term occupancy. 

If you have the skills, time and resources to take on a refurbishment project, you have the potential for increased customisation and profit. Even the possibility of the elusive BRRRR project! Whereas a Ready To Rent property may provide an immediate income without the delay or hassle of refurbishments.